Location Expert

This Realtor wanted to establish herself as a Location expert, so many of her videos not only looked at the homes she listed, but the locations as well.

This kind of approach works if you want to specialize in a specific area and/or price point.

Handyman

This Realtor wanted to establish himself as the Handyman expert. He wanted to work with Investors who Flipped homes and got them ready for the market.

This kind of approach works if you want to specialize in a few clients that return to you again and again each time they move on a new property.

First Time Buyers

This Realtor wanted to establish herself as an expert who could help guide First-Time homebuyers through the process. She focused many of her videos on basic education.

This kind of approach works if you've got a large contact base in current renters that you want to convert to buyers. This Client was also a property manager, so she had an evergreen resource for new clients.

Debut Author

This Author had to introduce herself to the market, specifically to readers of the genre through Instagram or "Bookstagram" and TikTok or "Booktok". 

She wanted to get the themes out in front of her viewers quickly.

Reviews

An important way to introduce yourself to market is to let others do it for you, and react to those reviewers.

This helps when you're feeling like you're talking about yourself too much.

Booktoker

I'm a Booktoker myself! I write short reviews for books I've enjoyed and post them on TikTok and Instagram. Because I do social media for myself, I can often coach clients on best practices of growing communities or doing community engagement for them myself.